Senior CRM Specialist (m/f) – Lisbon

Claire Joster is looking for a Senior CRM Specialist (m/f). Our client operates in the area of Automotive Financial Services.

Eurofirms Selection eurofirmsgroup.com

Own and optimize the end-of-contract customer journey, with the objective of maximizing customer retention.
Design and execute targeted CRM campaigns focused on mid-contract NBO strategies.
Analyze customer behavior, contract data, and historical performance to develop actionable insights and predictive models.
Collaborate with cross-functional teams including Sales, Marketing, Data Analytics, and Dealer Network to ensure seamless execution of CRM initiatives.
Define and monitor KPIs for retention and NBO activities; continuously test, learn, and optimize strategies.
Implement customer segmentation and personalization strategies to enhance communication relevance and timing.
Support the integration and utilization of CRM platforms and marketing automation tools to scale customer outreach.
Act as the voice of the customer, continuously identifying opportunities to enhance the customer experience across digital and physical touchpoints.

Bachelor’s degree in management, marketing, or similar.
Minimum 5 years of experience in a CRM role within the financial services, automotive, mobility, or similar customer-centric industry.
Proven track record of improving customer retention and driving revenue through CRM and lifecycle marketing.
Background in automotive financial services (OEM captive finance, leasing, fleet, etc.).
Experience in working with or managing dealer networks or B2B2C models.
Familiarity with customer loyalty programs, retention KPIs, and CX metrics.
Knowledge of GDPR and data privacy regulations.
Strong understanding of customer journey management, data-driven marketing, and personalization techniques.
Strong analytical skills, including experience with segmentation, targeting, and performance analysis.
Strong communication and stakeholder management skills.

28/10/2025