Introdução
Our client is a company specialized in the Multinational Consumer Goods Company. Currently, they are strengthening their team by looking for an Media & Digital Manager (m/f) to support their global projects in Lisbon.
Função
- Define and activate comprehensive media and communication strategies;
- Conduct ongoing analysis to measure effectiveness and optimize campaigns;
- Lead yearly negotiations to secure the best rates and placements;
- Plan and execute traditional media campaigns ensuring maximum efficiency, coverage, and tracking;
- Oversee digital media initiatives including display, programmatic, paid search (SEM/SEO), and paid social;
- Manage content creation efforts such as podcasts and other digital formats;
- Optimize eRetail media strategies to enhance online presence and sales;
- Coordinate with media, digital, PR, and creative agencies to align strategies and deliverables;
- Work closely with the Finance Marketing Controller to align on budget phasing and expenditures;
- Monitor and report on the alignment of advertising and promotion (A&P) spending.
Requisitos
- Bachelor’s degree in Marketing, Communications, Business, or related field;
- Proven experience in media strategy, communication planning, and digital media management;
- Strong analytical skills with the ability to interpret data and make data-driven decisions;
- Excellent negotiation, planning, and organizational skills;
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEM tools, Social Media Management tools);
- Strong communication and interpersonal skills, with the ability to manage multiple stakeholders and agencies.
27/8/2024